They used revenue from universities to improve the core product, before expanding into the consumer market. It actually monetized backwards.Īs a self-funded company, Grammarly began by selling to the enterprise. What’s interesting is that unlike most companies, Grammarly didn’t begin as a freemium business.

The core grammar-checking and writing product is the same service that Grammarly has offered for years. Upgrading to the paid plan gives you access to a deeper feature set including grammar and plagiarism checks, as well as contextual advice to improve your writing. The free extension highlights any major spelling mistakes you make when you type anywhere on the web. If you’re familiar with Grammarly, you probably encountered it first through its free browser extension for Google Chrome. Let’s dive into exactly how Grammarly grew their business to almost 7 million daily users-and where they can go from here. Grammarly has achieved all of this by focusing relentlessly on a single core value: helping people communicate better wherever they write online on a daily basis. This year, it raised money for the first time-a $110 million investment led by General Catalyst.

Year after year, Grammarly has annually doubled key metrics like users and revenue. To date, Grammarly’s free Chrome extension has been downloaded 10 million times, and the company has 6.9 million daily active users. Since 2008, Grammarly has quietly grown one of the most successful self-funded products on the web.Ĭo-founders Alex Shevchenko and Max Lytvyn built a wide product over the past nine years and achieved massive adoption.

Grammarly google chrome extension